Starting a new website project is exciting, but one of the most common reasons projects slow down is simple: the content is not ready. Preparing your website content in advance helps keep the project on schedule, reduces revisions and leads to a better final result.
This guide will help you understand exactly what content you need before we start and how to prepare it efficiently.
Why Content Preparation Matters
Your website is built around content, not the other way around. Clear text, strong visuals and basic technical decisions allow the design and development process to move smoothly.
When content is missing or unclear, projects take longer, costs increase and important decisions get delayed. Preparing most of your content upfront creates clarity and momentum from day one.
What You Need Before We Start
1. Text Content for Your Website
Text is the foundation of your website. It tells visitors who you are, what you do and why they should choose you.
You should prepare:
- About section: Who you are, what you do and what makes you different (2–3 short paragraphs)
- Services or products: Clear, simple descriptions of what you offer and who it is for
- Contact information: Email address, phone number, business address and relevant social media links
- Legal pages: Privacy policy and terms of service if required for your business or region
Do not aim for perfection at this stage. Clear and honest content is far more effective than overly polished marketing language.
2. Visual Assets and Branding
Visual content plays a major role in how professional and trustworthy your website feels. Having these assets ready early helps maintain consistency across the entire site.
Logo and Branding
- Logo in vector format (SVG, AI or EPS)
- Brand colors with hex codes
- Fonts you want to use, if you have any preferences
Images and Media
- High-resolution images (at least 1920px wide)
- Product images or screenshots
- Team photos if applicable
- Background or lifestyle images
Authentic images usually perform better than generic stock photos. Stock images can be used as placeholders, but real visuals help build trust.
3. Technical Information
Even simple websites rely on a few technical decisions. Having clarity here avoids last-minute surprises.
Prepare the following:
- Domain name details, if you already own one
- Hosting preferences, if you have any
- Email accounts you need set up
- Third-party integrations such as analytics, payment systems, booking tools or newsletters
If you are unsure about any of these, guidance can be provided during the project.
Practical Tips for Better Results
- Start with the essentials: You do not need everything finalized. We can refine content as the site is built.
- Keep it simple: Short, clear paragraphs perform better than long blocks of text.
- Think about your audience: Write for real people, not just search engines.
- Use real images when possible: Authentic visuals increase credibility and engagement.
How I Can Help
If you do not have all your content ready, that is completely normal. Support is available throughout the process, including:
- Suggesting content structure and page layout
- Writing placeholder text where needed
- Helping source or select images
- Guiding you through each step clearly and efficiently
Final Thoughts
The most successful website projects begin with prepared content and clear goals. Having around 60–70 percent of your content ready before starting is usually enough to move forward confidently.
Good preparation leads to better design decisions, faster delivery and a website that works effectively for your business from day one.